Friday 3th and Saturday 4th of December 2010, ICC Ghent
Due to impersonal, cluttered advertising messages, marketing no longer means anything to most people. So we asked real consumers how they think brands could add meaning to their lives. By teaming up with Research specialist TNS Dimarso we found typical Belgian consumers with intelligent questions and ideas. The result? Six insightful clips featuring consumers who have something to say about the relevance of marketing. download research report